Rakuten

Rakuten provides a shopping programme featuring products and services from other businesses, with purchases made directly from those businesses.

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Quick overview

Its categories include tech and electronics, home and garden, and travel and leisure.

Fashion includes clothing, footwear, accessories and jewellery.
Tech categories include laptops, TVs, photography and streaming services.
Food and drink categories include groceries, restaurants and dining.
A mobile app is available for iOS and Android, alongside a browser extension.
The site provides search, a blog and a help centre.

Introduction

Rakuten provides a shopping programme featuring products and services from other businesses. Purchases are made directly with those businesses.

The site features shopping categories including tech and electronics, home and garden, and travel and leisure.

What Rakuten offers

Rakuten features shops and brands across a range of product and service categories. It also offers a mobile app, a browser extension, a blog and a help centre.

Product and service categories

Fashion and accessories

Fashion categories include womenswear, designer fashion, accessories and jewellery. Rakuten’s ASOS page describes dresses, shoes, sportswear, bags, sunglasses and watches. It also mentions menswear, loungewear and formal occasion wear.

Tech and electronics

Tech categories include laptops, PCs, Macs, TVs and home cinema. Photography and streaming services are also listed. Rakuten’s eBay page names smartphones, gaming consoles and home entertainment systems.

Home and garden

Home and garden is one of the shopping categories. Rakuten’s eBay page lists furniture, kitchenware, decor, antique lighting and garden tools. It also names DIY tools and hardware.

Beauty and wellness

Beauty categories include perfumes and fragrances. Rakuten’s ASOS page describes skincare, makeup, haircare and grooming tools, as well as face and body products. Glasses and contacts are also listed among the site’s categories.

Sports, toys and hobbies

Sports and outdoors and toys are among the categories featured. Rakuten’s eBay page also names trading cards, stamps, records and toys under collectables and hobbies.

Travel and entertainment

Rakuten lists travel and leisure, alongside events and entertainment. Streaming services are also among the named service categories.

Food and drink

Food and drink categories include groceries and boxes, plus restaurants and dining. The Rakuten blog also covers food and drink.

Gifts and other categories

Other categories include gifts, flowers and party supplies. Office supplies, phone and internet providers, telecoms and software are also named.

Browse the full range on the Rakuten website.

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Brands named on the site

Shops and brands named by Rakuten include Currys PC World, Marks and Spencer, JD Sports and Cult Beauty.

Using the website

Rakuten has a search feature with autocomplete suggestions. It also provides account sign-in and a help centre with information on creating and accessing an account.

The blog covers topics including books and entertainment, DIY and crafts, food and drink, and parenting and family.

Notable features

Rakuten offers a browser extension and a mobile app. The app is available for iOS and Android, and the browser extension is available for Google Chrome.

Frequently asked questions

Are purchases made directly from Rakuten?

Products and services featured through Rakuten are purchased directly from the businesses providing them, not from Rakuten.

Does Rakuten have a mobile app?

Yes. Rakuten offers an app for iOS and Android.

Is there a browser extension?

Yes. Rakuten offers a browser extension available for Google Chrome.

Can I search the Rakuten site?

Yes. The search feature includes autocomplete suggestions.

Where can I find account information?

Rakuten’s help centre includes information on creating and accessing an account.

What does the Rakuten blog cover?

The blog covers subjects including books and entertainment, DIY and crafts, food and drink, and parenting and family.

Key takeaways

Rakuten features products and services from other businesses.
Shopping categories include tech and electronics, home and garden, and travel and leisure.
Purchases are made directly with the business providing the product or service.
Rakuten offers a mobile app and browser extension.
The site includes search, a blog and a help centre.

Summary

Rakuten features shops and brands across a variety of categories, from clothing and beauty to electronics, food and travel. Its website also provides search, account access, a blog and help information, alongside its app and browser extension.